Conducted a comprehensive evaluation of the existing e-commerce website infrastructure to assess performance, scalability and cost efficiency.

Identified critical limitations in the ability of the current platform to handle increasing traffic and support business growth. Presented findings and recommendations to senior management, emphasizing the need for a new e-commerce solution to align with business objectives. Secured approval and led the project to develop and launch a new e-commerce website that addressed identified shortcomings and improved overall performance. Collaborated with cross-functional teams (e.g., IT, Marketing, Operations) to ensure seamless integration and successful deployment of the new platform. Achieved measurable improvements in website responsiveness, user experience and operational cost optimization post-launch. Continuously monitored and evaluated website performance metrics, implementing iterative improvements to further enhance platform functionality and user engagement.